BRAND TO KNOW | ORGANIC BASICS
Organic Basics was eastablished to create 'sustainable and better made basics.' Mads Fibiger Rasmussen, the brands co-founder says "We started out Organic Basics because we were sick of buying, wearing and throwing away underwear after a few months of wear." What began as a sustainable underwear brand with a focus on ethical manufacturuing, is now a fashion powerhouse, with an ever-expanding line up of products including recycled knitwear and organic activewear. Organic Basics is a brand that puts sustainable thinking at the centre of everything. The fabrics chosen care for the environment, and factories care about their impact too. "When we say sustainability is our core mission we don’t mean that sustainability is nice to have - we mean that it’s the only way we act."
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Organic Basics only work with trusted, certified factory partners - those that are the good guys. They have the same sustainable vision as the brand - and follow it through by continuously reducing their environmental footprint. These factories also ensure that their workplace is free of child labor and forced labor, their workers are surrounded in a safe working space, paid a living wage, offered employee perks like free lunch and childcare - and of course, they are treated with respect at all times.
The materials Organic Bascis use is perhaps one of the most important parts of the businesss - they handpick every single fabric based on its environmental footprint and lifetime durability. They only ever use Class A and B fibers and as the brand continues to mature they only ever look for the most responsible fabric material and technology available. That means natural, renewable, recycled, biodegradable and or low-impact textiles only.
