Jac + Jack was founded in 2004 by Jacqueline (Jac) Hunt and Lisa “Jack” Dempsey. While working together as buyers in Australia they saw a gap in the Australian market for well-made beautiful knits, formulated a plan and launched a business together. Over the past decade, the label has become globally recognised for its beautiful fabrics and considered design.

“It looks like someone has just picked up something off the floor and not given it much thought. That you have taken no work to look incredibly chic,” says Jacqueline Hunt, when quizzed on what the term “effortless” actually means to her as a designer. “Reality is that it doesn’t really happen. ‘Effortless’ is that everything has actually been considered by us and I have spent a hell of a lot of time thinking about it, sourcing it, designing it, fitting it.’’

An effortless look is achieved through good fit, beautiful colours and the highest quality fabrics. It is, according to Jacqueline Hunt, about the 'little details' and the small decisions she makes that give the label a 'bit of an edge'. She grabs one of her new season shirts as an example, pointing to the extra wash of the Italian cotton, or a tiny collar or the decision to make the stitching tighter, which gives the shirt a more crumpled feel.

“They are really subtle nuances but they make a huge difference,” Hunt explains. “And people discover it slowly. They say ‘I love that, it looks amazing’ and they put it on and ‘oh, I really love this’ and then if they buy it and put it in their wardrobe, quite often I get feedback that ‘oh my god, I wore it all season because it just worked’.’’

For Dempsey, effortless style is about being understated, relaxed and timeless. A piece from Jac + Jack can go with other clothes in your wardrobe and you can pull it out at any time, even if it has been worn across many seasons. “It doesn’t have to wear you, you can wear it and it will feel amazing,’’ she says. “Effortless, to me, is not having to think too much about it but knowing you can rely on it. You shouldn’t have to put much thought it into. It’s like wearing a great white t-shirt and pair of jeans.”

With a palate of neutral tones, natural yarns and premium luxurious fabrics this is a must for every winter wardrobe this season! Jac + Jack will be arriving at Sisters & Co late April 2018 - view the collection here.