Our Story

Founded by Rodelle Payne, Sisters & Co began with a simple mission: to bring luxury fashion to women (and now men) and make them feel truly fabulous.

A lifelong fashion enthusiast, Rodelle was inspired to create Sisters & Co after returning home from London, where she fell in love with the curated elegance of Selfridges and Liberty. She saw a gap in her beachside hometown and set out to fill it with a concept store that embodied the same sense of style and discovery.

Located in Mt Maunganui, the Sisters & Co boutique is now home to some of the world's most sought-after brands. Celebrated New Zealand and Australian designers—including Marle, Deadly Ponies, La Tribe, Bassike, Camilla and Marc, and Alemais—sit alongside globally renowned names such as Victoria Beckham, Tom Dixon, Vanessa Bruno, and Anine Bing.

Since opening its doors in 2007, Sisters & Co has cemented its place as one of Australasia’s premier fashion destinations, offering a luxury shopping experience both in-store and online through a beautifully curated e-commerce platform with global reach.

With an enduring love of fashion, incredible clients, treasured brand partners, and a passionate team by her side, Rodelle has built the Sisterhood she always dreamed of—one champagne at a time.