The Founders, vision for THE UPSIDE came to her when she was spending time between NYC, Hawaii and Sydney. While deepening her yoga practice she was witnessing the powerful infancy of the athleisure movement, that was taking over studios in a global sweep.

Women of every age were under the spell of these magical pieces. This authentic love for yoga and everything it embodies is the soul of THE UPSIDE. This pure love for yoga and its heritage also informs THE UPSIDE’s aesthetic.