Standard Procedure

Standard Procedure is a premium range of sun and skin care products, born from the relentless Australian summer and crafted to withstand the toughest elements. 

Drawing inspiration from the sun-drenched days of a golden era—surf adventures along Australia’s stunning coastlines, carefree beach vibes, and the iconic image of long-haired surfers and bronzed beachgoers—Standard Procedure reimagines the essence of Australian surf culture in a modern, high-performance formula. 

Created by Zepha Jackson, daughter of a renowned sunscreen manufacturer, and Dion Agius, professional surfer and lifelong beach enthusiast, the brand combines their deep expertise in both skincare and surf culture. Together with Zepha’s family business—a sunscreen manufacturing facility with over 40 years of experience—they’ve developed a sun-care line that meets the highest global standards. 

Manufactured just minutes from the beach on the Sunshine Coast, Australia, Standard Procedure products are made in a 100% solar-powered factory, run by three generations of the Jackson family, ensuring top-quality protection for your skin while staying true to the Australian surf spirit.