Our Story

Established by Rodelle Payne, Sisters&Co was created with a simple mission - to share luxury fashion with women (and now men) and to make them feel fabulous.

Having followed fashion from a young age, Sisters&Co was born after Rodelle returned from living in London, where she was introduced and influenced by the likes of Selfridges and Liberty, a concept she felt was missing in her beachside hometown.

The Sisters&Co concept store, located in Mt Maunganui, is now home to some of the world's most coveted brands. New Zealand and Australian labels including Marle, Deadly Ponies, La Tribe, Bassike, Jac+Jack and Zimmermann sit alongside acclaimed international designers such as Paco Rabanne, Isabel Marant, See by Chloe and Anine Bing.

Since opening its doors in 2007, Sisters&Co has cemented itself as one of Australasia's leading fashion destinations, providing luxury shopping via the well-established physical store, and an expertly curated e-commerce platform with global reach.

With a true love of fashion, incredible clients, treasured brand partners, and a team as passionate as her, Rodelle has built the Sisterhood she has always dreamed of, one champagne at a time.